On’s new shoe creation technology

Project overview

LightSpray™ is On’s industry-first manufacturing technique that fabricates a light single-piece shoe upper through a streamlined process. It eliminates the stitching and bonding typically required in traditional shoe production, reducing upper manufacturing impact by 75%.

My role

Technical scientific long-form LCA report / Customer-facing report summary / Video direction and script / Press panel messaging + ideas coordination / Master messaging for announcements / Asset copy / Case study